Most campaign commercials run at exactly 30 seconds.  They’re short, to the point, and most of the time completely worthless for informing anyone of anything.  They’re political theater and serve little more than as a way to make or break a politicians brand.But, unfortunately, that’s all the political establishment believes modern voters are interested in.  To them we’re all ADD-riddled channel flippers.

Now that may usually be true but with the recent collapse of most of the major Wall Street banks and lending houses Democratic Presidential candidate Barack Obama has decided to take a different tone.

For those of you who can’t watch videos the transcript is below the fold:

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled,” Obama says in the ad. “But for many of you — the people I’ve met in town halls, backyards and diners across America — our troubled economy isn’t news. 600,000 Americans have lost their jobs since January. Paychecks are flat and home values are falling. It’s hard to pay for gas and groceries and if you put it on a credit card they’ve probably raised your rates. You’re paying more than ever for health insurance that covers less and less. This isn’t just a string of bad luck. The truth is that while you’ve been living up to your responsibilities Washington has not. That’s why we need change. Real change.

“This is no ordinary time and it shouldn’t be an ordinary election. But much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track. Here’s what I believe we need to do.

• Reform our tax system to give a $1,000 tax break to the middle class instead of showering more on oil companies and corporations that outsource our jobs.
• End the “anything goes” culture on Wall Street with real regulation that protects your investments and pensions.
• Fast track a plan for energy ‘made-in-America’ that will free us from our dependence on mid-east oil in 10 years and put millions of Americans to work.
• Crack down on lobbyists once and for all — so their back-room deal-making no longer drowns out the voices of the middle class and undermines our common interests as Americans.
• And yes, bring a responsible end to this war in Iraq so we stop spending billions each month rebuilding their country when we should be rebuilding ours.

“Doing these things won’t be easy. But we’re Americans. We’ve met tough challenges before. And we can again. I’m Barack Obama. I hope you’ll read my economic plan. I approved this message because bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today. But a new spirit of unity and shared responsibility will.”

This is what real leadership looks like.  It’s not glitzy, it’s not flashy, it’s just the political equivalent of mom and dad sitting around the table trying to figure out how to pay the bills.  In a word: it’s responsible.

Let’s hope it works.